web development

The click-through rate , or ctr for short, is the number of times users click. In this article, we are going to examine CTR and impression together and tell their differences.

What is Click Through Rate?

 The click rate is actually the number of times a user clicks on the site. Simply put, suppose a user encounters a large number of search results after searching and has to choose one of them. The user selects and clicks on the site in the search results Click rate is said that the higher the click rate is better. Increasing the click-through rate is effective in having a good SEO .

How to increase click through rate?

Click-through rate is another factor in having a good SEO that we should try to increase, or in other words, encourage users at first glance to choose our site from the search results to click and enter.

Here are some ways to increase your click-through rate:

- Use appropriate titles for the contents and pages of your site to attract users" attention
- Do not use duplicate or obscene content
- Provide useful, valuable and user-friendly content and services
- Provide high quality content
- And most importantly, the use of appropriate meta descriptions that include a comprehensive description

When users see your site link in search engine search results, they have very little opportunity to decide which site to click and select. In this case, you should use some tricks to attract and persuade the user to click on the link to your site.

To persuade the user to click on your site link in the search results, pay attention to the following:

1- Page title:

The page titles of the sites are displayed using the title tags. The amount of free space to insert an attractive title for a page of 70 characters, in which space should be written attractive text and title to attract and persuade users. You can use some magic words to persuade and attract users to have a better and faster effect. The magic words that are available on the web are as follows:

- Right now
- Fast
- Step by step
- Simple
- Easy
- Free
- Inexpensive
- What is
- General training

It is one of the magic phrases that increases your chances of persuading and attracting users as soon as possible to click on your site link in search results. Of course, the choice of titles varies depending on the type and area of ??activity and business, and it is better to choose titles and key phrases depending on the type of business, but these are examples of magic words for all activities and business and the work has been effective.

To select the best keyword phrase for the title, it is best to try a few titles over a period of time and then check their click-through rate so you can choose the title that has the highest click-through rate and is most effective.

2- Optimizing meta descriptions:

Meta descriptions are placed exactly under the page titles and include more general and comprehensive descriptions that are displayed in a smaller font title. The blank space for inserting the meta description contains 168 characters. Meta descriptions must be comprehensive and tell the user all the content within the site in a few sentences, and the meta descriptions must be such that the user can easily read it to determine whether the content on this page and the site needs him. Side or not. To attract and persuade the user as much as possible, it is better to use words and phrases that can easily persuade the user, for example, by writing the phrase "free education" or "awards" the user can be attracted and the site link to visit and enter Click.

3- Using standard markup or Schema:

Using Schema is another method that is used to persuade the user to click on the site link and log in to visit. Schema can have different modes, for example, inserting scoring stars next to the site link can be effective in persuading and convincing the user, and the user becomes more confident by seeing the stars that this site is trusted and valid, and the link for The click clicks, which increases the site click-through rate . Of course, inserting stars is not the only type of schema and there are various types, of which inserting stars is an example.

Is the click-through rate effective on the site SEO?

Yes, high click-through rates can have an impact on a site"s SEO . According to SEO experts and people who have worked in this field, the high click-through rate on the site SEO and its ranking by search engines has a great impact. If a site"s click-through rate is higher than its ranking, Google"s search engine uses the Rank Brain algorithm to improve its ranking in search results.

How is the click-through rate calculated?

Since the click-through rate has a huge impact on the success of the website, you need to be able to calculate it correctly. The way to calculate the click-through rate is that the number of clicks should be divided by the number of views or impression of the site. In other words, the click-through rate means how many times a site has been clicked for the number of times displayed.

Presence in pages and search results alone is not effective and should be planned along with trying to appear in better ranks of search results to persuade and attract the user to click and enter the site.

What is Impression?

 Your presence in search results is called Impression . To better explain Impression, it is better to give an example. Assume that users in the Google search engine have performed a search operation and your site is among the top 10 sites in the search results, in this case your site is considered Impression. Even if your site ranks lower in the search results page, your site will still be considered Impression.

Assume that your site is on the second page of search results, if the user enters the second page of search results, in this case, your site that is present in the second page search results is considered Impression .

What is the difference between impression and click through rate?

Impression and clickthrough rate are two terms that are widely used in the field of SEO and are sometimes used by people instead of each other. But these two terms are very different from each other and cannot be used interchangeably. Click rate is the number of times a site link is clicked by a user to visit, but impression is the number of times a site is placed in the search results of different keywords and seen by users. Impression is the presence in the search results and being seen by the user, but the click-through rate is the number of clicks of the site link by the user. To calculate the click-through rate, the number of clicks must be calculated on the number of clicks seen, is the same impression. Therefore, these two terms are completely different from each other and cannot be used interchangeably.

What is the role of impression?

Impression is the number of times users appear in search results and are seen. To be seen more by users, you must first follow all the principles of SEO and content production to appear in the top rankings or Google results pages to be displayed in search results. After you are in the search results, you should take the necessary steps to attract users to be attracted after seeing your site and click on your site link. In this case, your clickthrough rate will also increase, which will have a great impact on the site"s SEO.

When is the click-through rate not useful for the site?

When the click-through rate is not related to a keyword or phrase, it does not cause branding, it does not increase sales, and ... a higher click-through rate will not be effective.

The reasons for the ineffectiveness of increasing the click-through rate are as follows:

- You have used monetary and payment methods to increase your click-through rate
- More clicks are used for ads than for visits
- Using unrelated clicks and money is of no use and is just a waste of your money
- Using keywords at a cost will not be of any benefit to the business.

What are the factors that reduce the click-through rate?

- The domain is unrelated to the topic and keyword searched
- Use of irrelevant and duplicate meta descriptions
- Unrelated site address and URL
- Use irrelevant, repetitive titles that are not user-friendly

Some important points in Impression:

The presence of the website in the pages and search results does not necessarily mean that the user has searched for our site address, but the user will encounter a number of site links by searching for the keyword and phrase. Your site may rank 9th in search results and the user may scroll up to 5th, but again in this case your site is considered Impression.If your site is on the second page of search results and the user does not enter the second page, your site will not be considered Impression. But if you enter the second page of search results, Impression will be considered for all sites on the second page.If a site is on the first page as a result of searching for keywords and phrases, the Impression of that site will be equal to the number of searches for this word.

Source: https://www.dotnek.com/Blog/Web/difference-between-ctr-and-impression